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Ego Bidding Gone Wild

What happens when the ego gets in the way of smart bidding and positive ROI? Tony Wright talks about the danger of ego-bidding and how to stop a client from bidding their business into the ground.

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Egobait: How to Get Links & Exposure in a Variety of Verticals

Egobait exists for one main purpose: to increase visibility (which will hopefully generate links). It works well, but it can be done to death. Need some examples of how to do egobait effectively? Eight...

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